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    It's a Boise Thing

    A Boise Thing: Heike Youde and the Treasure Hunt Inside Athletic Attic

    If you know, you know. Tucked into Boise’s East End, just minutes from the river and the trails, Athletic Attic isn’t just a consignment store—it’s a ritual. It’s where you go when you want high-end athletic...

    Kathi Holzer: Magnetic Boise Artist Blending Fire, Wax, and Vision

    Kathi Holzer isn’t your typical artist. A former PE teacher turned highly sought-after creator, Kathi has a magnetic personality that draws people in as effortlessly as her art draws the eye. Her work is bold,...

    Lala’s Jazz Is Redefining Boise’s Live Music Scene

    Boise’s jazz scene is experiencing a revival, and at the heart of it is Lala’s Jazz, a community-driven jazz series founded by professional jazz musician Alex Sjobeck. What began as a passion project has quickly...

    Basidia Farms Is a Boise Thing to Watch: How Cory Ramsay’s Mushroom Tincture LINC Is Gaining National Momentum

    Boise continues to quietly produce entrepreneurs worth watching, and Basidia Farms is one of the most compelling examples of what happens when patience, purpose, and local values meet smart innovation. Founded by Boise-based mushroom farmer Cory...

    Boise Airport Welcomes Capital City Public Market — Local Roots Take Flight

    Today marks a new chapter for airport retail in Boise: the grand opening of Capital City Public Market, a flagship store under Paradies Lagardère’s refreshed vision for the Boise Airport terminal. Blending the essence of Idaho...

    Walla Walla Comes to BOISE: A Washington Wine Experience Like No Other!

    Albertsons Atrium | Saturday, September 20 | 1:00 PM – 5:00 PM | $50/person Get ready, Boise! The rich, bold flavors of Washington wine country are rolling into town—and they’re doing it in style.     On Saturday, September...

    Boise Is Booming: Micron Expands with Major New Facility and Job Growth Ahead

    BOISE, Idaho — Big things are happening in Boise! Micron Technology has announced it will build a second state-of-the-art semiconductor fabrication facility at its headquarters in Boise, marking a transformative moment for the region’s tech...

    Boise’s Own Rebecca Hupp Named 2025–26 AAAE Chair: A Trailblazing Honor

      Boise, Idaho (June 11, 2025) – In a career-defining moment, Rebecca Hupp, A.A.E., Airport Director at Boise Airport, has officially stepped into her role as Chair of the American Association of Airport Executives (AAAE) for...

    Turo Lands at Boise Airport: A Game-Changer for Travelers Who Love the Ride

    Turo Lands at Boise Airport: A Game-Changer for Travelers Who Love the Ride By itsaboisething.com Staff Big news, Boise! Turo just hit the tarmac at Boise Airport (BOI), and travel around the Treasure Valley may never be...

    Celebrate Local Flavor & Sound: Buy Idaho Turns 39!

    Turn up the flavor, turn up the music, turn up the fun! Buy Idaho’s 39th Annual Celebration on October 2 promises an evening full of...

    Simple Bites: Fresh, Local Grab-n-Go Foods Go National 

    Author: McCale Ashenbrener It is never the perfect time to start a business.  There is either too much competition, or the market is uncertain for...

    The Boise Ice Cream Festival

    By Meghan Levi When pharmacist and food blogger Scott Wink moved to Boise, he felt he arrived right on the cusp of something big. “Boise...

    For Boise Drummer Todd Chavez, the Beat Goes On

    Thinking Outside of the Box of Musical Instrument Design Story and Photography Pete Grady With deliberate and confident strokes, Boisean Todd Chavez taps, hits, raps, thuds,...

    More Than a Game

    Idaho rugby club offers Boise a new hobby By Benton Smith Photography by John Webster Tired and beaten, blood dripping onto their grass stained jerseys, muscles heavy...