Today marks a new chapter for airport retail in Boise: the grand opening of Capital City Public Market, a flagship store under Paradies Lagardère’s refreshed vision for the Boise Airport terminal.

Blending the essence of Idaho with a traveler’s ease, the store is more than just a gift shop — it’s a warm, earthy welcome to the Treasure Valley, a place to experience local flavors, discover artisan goods, and connect with what makes Boise unique.

Local Character, National Reach

Paradies Lagardère, the global airport retail operator, recently secured the new retail contract for BOI and has committed to merging national and local brands under a cohesive, place-driven identity. 

At Boise, that means carrying beloved names like Idaho Candy Company, Buy Idaho products, and other artisan goods — side by side with trusted national and travel-retail names. 

Some of the featured brands include:

• Banana Ink and Weiser Classic Candy   
• Idaho Soap Company and Sweet Leesa’s
• Ladybug Press and Sun Valley Mustard
• and many many more…

This “local + national” approach is central to Paradies Lagardère’s Travel Essentials and retail model, where each store reflects its airport’s region through design, merchandising, and curated offerings.

A Design That Speaks of Idaho

From the moment you walk in, the interior design captures the feel of Boise: earthy, textured, warm. Hanging wood slats, natural finishes, and rich textures echo the palate of the Capital City Public Market brand itself, while also drawing inspiration from Boise landmarks like the Sawtooth Mountains and the Boise Depot. 

The new store doesn’t just drop into the airport — it acknowledges it’s arriving in a place with its own identity. The layout, lighting, and merchandising all aim to make travelers feel grounded in Idaho, even as they prepare for flight.

Why It Matters

Airports are often people’s first and last impression of a city. A well-curated, regionally minded retail experience can leave a lasting positive memory. Paradies Lagardère sees this: their ambition is to make BOI’s retail feel less like an afterthought and more like adestination in itself. 

Beyond aesthetics and selection, the store also supports local artisans by giving their products shelf space in a high-traffic environment. That’s not only good for travelers wanting a meaningful gift — it’s good for the local economy.

What Travelers Can Expect

• A wide array of Idaho-made gifts, sweets, and artisan crafts right alongside travel conveniences
• Familiar national retail and food names, adapted to the Boise aesthetic
• Thoughtfully designed space that invites browsing, discovery, and a moment to linger
• A connection point: a “place within the airport” that feels locally grounded, not generic

If you’re heading through BOI soon, plan to take a few extra minutes to browse. Whether you’re wrapping up a trip or arriving home, Capital City Public Market is here to offer something meaningful — a taste of Boise you can take with you.

Turn up the flavor, turn up the music, turn up the fun! Buy Idaho’s 39th Annual Celebration on October 2 promises an evening full of eats, drinks, and live grooves that showcase everything local.

On Thursday, October 2, 2025, from 4–8 PM, the SO|ME Amp in Meridian (1363 E. Phenomenal St., Meridian, ID 83642) will transform into the ultimate celebration of Idaho’s local businesses, community spirit, and live music—and the best part? The entire event is free and family-friendly.

For nearly four decades, Buy Idaho has been the champion of local businesses, connecting entrepreneurs to the resources, support, and community they need to thrive. From mom-and-pop shops to homegrown brands, Buy Idaho celebrates the creativity, hard work, and spirit that make our state strong—and this event is the perfect way to experience it firsthand.

The evening is all about Idaho flavors, sounds, and good times. Sample bites from local food vendors, sip cocktails from The Vesper Bar, and enjoy a charcuterie board from Love Boardie. Bring a low-back chair, relax under the evening sky, and let the music move you with Scotty Mac and the Nugs, a high-energy Idaho favorite whose soulful rock and groove-heavy rhythms will get everyone on their feet.

Want to make the night extra special? Reserve a table for eight and enjoy a pre-fix dinner from Kanak Attack, drinks, and charcuterie for your group while soaking in the live music and lively atmosphere.

This isn’t just a party—it’s a celebration of everything that makes Idaho amazing: local businesses, community pride, and the joy of coming together.

And there’s more—Buy Idaho has partnered with Avenues for Hope to strengthen communities and support Idaho families. Through the Avenues for Hope Buy Idaho Challenge, attendees can learn how local businesses and residents alike can contribute to creating stronger, more vibrant neighborhoods across the state.

So mark your calendar, grab your friends, and get ready to eat, drink, dance, and celebrate local. Idaho pride is strong, the music is loud, and the community is waiting. Don’t miss it!

Thank you to our sponsors: Brighton, The Turf Company, Gravity Payments, Avenues for Hope

Find out more at www.buyidaho.org

BOISE, Idaho — Big things are happening in Boise! Micron Technology has announced it will build a second state-of-the-art semiconductor fabrication facility at its headquarters in Boise, marking a transformative moment for the region’s tech industry and economy.

This expansion is part of a nationwide investment totaling approximately $200 billion in U.S.-based chip manufacturing, a public-private effort supported by the Trump administration to boost domestic production and technological resilience. In addition to Idaho, other Micron sites in Virginia and New York will see expansion and modernization efforts.

Boise stands out in this initiative, with Micron planning to construct two high-volume chip fabs right here in the Treasure Valley. The broader project is projected to create around 90,000 direct and indirect jobs nationwide, with many expected to benefit Idahoans directly.

Micron’s plan also includes:

• Cutting-edge research and development
• Advanced chip packaging facilities
• Enhanced production capabilities in multiple states
  —all focused on strengthening the U.S. tech supply chain and supporting future innovation.

Idaho Leaders React with Optimism and Support:

Senator Mike Crapo shared that this move will not only help safeguard national supply chains but also fuel innovation across Idaho.

Senator Jim Risch emphasized the strategic value of Micron’s expansion in Boise, citing its benefits to both the economy and national security.

Governor Brad Little praised the decision as a powerful endorsement of Idaho’s role in America’s high-tech future.

As more families and professionals move to Idaho, opportunities like this underscore why Boise is becoming a premier destination for business, technology, and quality of life. With Micron’s latest commitment, the region’s future looks brighter than ever.

Welcome to Boise—the next frontier of American innovation.

Turo Lands at Boise Airport: A Game-Changer for Travelers Who Love the Ride

By itsaboisething.com Staff

Big news, Boise! Turo just hit the tarmac at Boise Airport (BOI), and travel around the Treasure Valley may never be the same. If you’ve ever rented a Turo in places like San Diego, you know the drill—off-site pickups, shuttle rides, and that inevitable extra layer of hassle. But Boise just did something different. BOI has officially signed a deal with Turo, and it’s a major win for locals and travelers alike.

What Is Turo?

Think of Turo as the Airbnb of cars. It’s a peer-to-peer car-sharing platform where car owners rent out their vehicles to people looking for a ride—whether it’s for a weekend escape, a business trip, or just cruising around town in style. From luxury sedans and convertibles to rugged Jeeps and Teslas, Turo puts the power of choice back into your hands.

Why This Is Big for Boise

Until now, Boise travelers couldn’t enjoy the full Turo experience. Unlike other cities where users had to navigate to off-site pickup locations, this new agreement means Turo hosts can now deliver vehicles directly to Boise Airport (BOI). That’s right—you step off the plane, and your ride is waiting. No shuttles, no waiting, no extra effort.

For those visiting the Gem State—or locals looking to switch up their wheels for a weekend—it’s a total game-changer.

Choose Your Vibe: City Cruiser or Mountain Machine?

Boise is a city with range. Whether you’re headed downtown for a night out or up to Lucky Peak for a little mountain magic, Turo gives you options that traditional rentals just can’t. Want to cruise the streets in a Porsche or Tesla? Done. Need a rugged Jeep or SUV to conquer Bogus Basin or McCall? No problem.

This isn’t just convenient—it’s personal. You’re not stuck with whatever the rental desk has left. You pick the exact car you want, from a local host who knows the area.

How It Works at BOI

Booking a Turo at Boise Airport is simple:

1. Book online or on the app. Choose your dates, car, and pickup location (BOI).
2. Coordinate with your host. Most hosts will meet you at the terminal for seamless key handoff.
3. Hit the road. That’s it. You’re ready to explore Idaho on your terms.

Why Travelers (and Locals) Are Excited

• No more off-site pickups. The car comes to you.
• Greater variety. Choose from hundreds of makes and models.
• Local flair. Support Boise locals who are Turo hosts.
• Better experience. Say goodbye to long lines, surprise fees, and cookie-cutter rentals.

The Bottom Line

Turo’s arrival at the Boise Airport is a win for everyone who loves adventure, convenience, and great cars. Whether you’re landing in Boise or flying out and want to make some money renting your own car, this new BOI + Turo partnership is putting us on the map in a whole new way.

Book your Turo at BOI and drive Boise like you own it.

Want to know more about local travel tips, eats, and Idaho adventures? Keep it locked on itsaboisething.com — where Boise life hits different.

Big news, Boise: Frontier Airlines is back at BOI! Starting May 15, you can hop on a nonstop flight straight to Denver—and to celebrate their return, Frontier is offering fares as low as $49*.

It’s the first time Frontier has flown out of Boise since 2021, and they’re coming back in a big way. With service three times a week (adjusting to twice a week in June), Frontier is making it easier than ever to explore the Mile High City or connect to dozens of destinations beyond.

“We’re thrilled to be back in Boise,” said Jennifer de la Cruz, senior director of corporate communications at Frontier Airlines. “We’re redefining ultra-low-cost travel, giving passengers more comfort, convenience, and affordability.”

Boise Airport Director Rebecca Hupp added, “It’s a great win for our community. Frontier’s return offers another affordable option for local travelers and businesses, with flight times that make connections simple.”

What’s New with Frontier

Frontier’s return isn’t just a comeback—it’s a whole new experience. Here’s what travelers can look forward to:

• UpFront Plus Seating – Extra legroom, more elbow space, and a guaranteed empty middle seat in the first two rows.

• Unlimited Companion Travel – Top-tier flyers can bring a different companion on every trip.

• First Class is Coming – Rolling out later this year, Frontier will offer First Class seating with added comfort at a great value.

• FRONTIER Miles Program – Earn miles faster, enjoy family pooling, and unlock perks starting at just 10,000 miles.

Flight Details

• Route: Boise (BOI) to Denver (DEN)

• Start Date: May 15, 2025

• Frequency: 3x per week (2x/week starting in June)

• Intro Fare: $49* one way

• Book by: May 21, 2025

• Travel Window: May 13 – August 18, 2025

• Blackout Dates: July 3 and July 6

Seats at this price are limited and available on select days. Tickets must be purchased at flyfrontier.com.

Why We Love This

Frontier isn’t just offering budget-friendly travel—they’re also focused on sustainability. With one of the youngest, most fuel-efficient fleets in the country, Frontier was named North America’s Environmental Sustainability Airline of the Year in 2024.

Whether you’re traveling for work, play, or to visit family, this return to BOI means more affordable adventures ahead. Don’t miss your chance to fly for less and explore more.

*Fares subject to availability. Terms and conditions apply. See Frontier’s website for full details.

From Skunks to Smiles: Partnership aims to bring more happiness to the valley

Idaho has its fair share of icons—potatoes, Sawtooth peaks, and yes, that quirky little skunk seen across gas stations statewide. But did you know that the Stinker Station brand has a backstory as colorful as new color-changing aluminum cans at Stinker?

A Stinkin’ Good History

Stinker Stations were born right here in Idaho in 1936, founded by Farris Lind—an entrepreneur with a love for fast cars, bold ideas, and even bolder branding. He slapped a skunk on the logo, gave the stations a mischievous vibe, and captured the hearts (and tanks) of drivers across the state. What started as one gas station became a beloved chain, now over 100 strong, still locally owned and committed to community roots.

Fast Forward to May: Fueling Mental Wellness

This May, in honor of Mental Health Awareness Month, Stinker is doing more than just fueling your car—they’re fueling your joy. Through an inspiring partnership with country music artist Niko Moon, Stinker is carrying a unique product aimed at spreading smiles: Happy Himalayan Artesian Water infused with Himalayan Salt.

Happy Water, Happy Vibes

Infused with minerals, packaged in aluminum cans that change color in the sun, and designed to lift your spirits—Happy Himalayan Sea Salt Water is more than hydration. It’s a reminder to slow down, smile, and find the joy in small things. And let’s face it, the can is seriously cool. Take it outside and watch it transform in the light—kind of like your mood on a good day.

Even better? The collaboration supports mental health advocacy, making each sip a little act of self-care and community care.

The Soundtrack of Positivity: Niko Moon

If you haven’t yet listened to Niko Moon’s music, now’s the time. Known for his uplifting, feel-good hits like “Good Time”, Niko brings a fresh, soulful energy that aligns perfectly with Mental Health Month. His music—and now his water—are all about choosing joy.

His Happy Himalayan water is stocked at most Stinker locations—definitely at the one near Timberline High School in Boise. Swing by, grab a can, turn on some Niko Moon, and take a deep breath. You deserve it.

Why It Matters

Stinker has always been more than a gas station. From their cheeky beginnings to their present-day push for mental wellness, they’ve stayed rooted in community. Supporting initiatives like this reminds us that brands, just like people, can evolve in meaningful ways.

So this May, celebrate your mental health. Hydrate, smile, sing a little, and don’t forget to stop by your local Stinker Station. That little skunk might just surprise you with a burst of happiness in a color-changing can.

In the heart of Boise, tucked away in a quiet warehouse, something incredible is growing — literally. Basidia Farms, owned and operated by Cory Ramsay, is the Treasure Valley’s only urban organic mushroom farm, and it’s quickly becoming a hidden gem for gourmet mushroom lovers across the valley.

Cory, a former employee turned entrepreneur, has created a fully self-contained, year-round farm producing some of the most sought-after organic mushrooms like Lion’s Mane, King Trumpets, Chestnuts, and a variety of Oysters. But don’t picture sprawling fields. Here, the future of farming is vertical, misty, and highly technical — all happening indoors.

How It Works: A Farm Inside Four Walls

Step inside Basidia Farms, and you’ll find rows of cultivating mycelium colonizing bags (soon-to-be mushrooms), high-tech humidifiers, and neat stacks of misting fruiting chambers. Every step of the mushroom-growing process is meticulously controlled. It starts with oak and soy pellets, which Cory processes into 12-pound

bags of substrate. These bags are steamed at 200 degrees to sterilize them, cooled for several days, and then moved into a lab where they are inoculated with organic liquid cultures.

From there, the mycelium (the root-like structure of mushrooms) spreads throughout the bags, turning them snowy white. Once fully colonized, they are “cold shocked” in a cooler area to trigger fruiting, slit open for air exposure, misted carefully, and moved into fruiting chambers where the mushrooms finally grow out.

The whole system is a dance between temperature, humidity, and airflow — all to recreate the perfect outdoor environment inside a controlled, year-round facility.

“This is what you call an urban farm,” Cory says. “I’m not on acres of land. I’m doing it all indoors, and I can grow no matter the season — rain, snow, or shine.”

A One-Man Organic Powerhouse

Currently, Cory is selling directly to the public at local farmers markets across the Treasure Valley. “Right now, farmers markets make the most sense because I can sell retail,” he explains. “Later, in the off-season from October to May, I’ll supply to restaurants once I have more volume.”

Basidia Farms is already starting to supply co-ops in Meridian and Boise with gourmet varieties. Plans are in place to expand into direct sales to local restaurants looking for high-quality organic mushrooms — especially popular Lion’s Mane, known for its health benefits and incredible culinary texture.

And Cory is doing it the right way: clean, organic, and vegan. He’s currently finishing his USDA Organic Certification — a huge milestone that sets Basidia Farms apart.

Big Goals for the Future

This isn’t just a short-term venture. Cory has a bold vision for Basidia Farms:

• Self-sustainability first — being able to fully cover costs and hire staff.
• Educational tours for high schools and colleges to inspire future urban farmers.
• On-site commercial kitchen approval for dehydrating and processing mushrooms into premium products like Lion’s Mane powder — a booming market for health and wellness enthusiasts.
• Expansion into medicinal mushrooms like Reishi, Cordyceps, and Turkey Tail for specialty supplements and blends.

“There’s huge potential,” Cory says. “When you dehydrate and powder mushrooms, the value quadruples — plus, they’re shelf stable for years without additives. It’s all about staying pure and organic.”

The Future is Fungi

While most mushroom farms are rural and seasonal, Basidia Farms is proving you can grow gourmet mushrooms in the middle of the city — sustainably, organically, and innovatively. In just a few years, Cory could easily become a major supplier not just for Treasure Valley restaurants and consumers, but for health and wellness brands across the country.

For now, Boise gets to keep this secret a little longer — fresh Lion’s Mane, Pearl Oyster, King Trumpets, and Chestnuts, straight from Basidia Farms to your farmers market basket.